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Wednesday, 6 December 2023
Understanding Fashion: Why Maxi Dresses Are Wardrobe Staples
Wednesday, 16 August 2023
The Resurgence of Baggy Jeans: A Fashion Statement Worth Embracing
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Wednesday, 18 August 2021
Turning Fashion Blogging Into A Money-making Career
If you have started a blog then there is a good chance that, like most, you started it because you have a genuine interest in what you’re writing and you want to cover it. Over time, you build a community and a commitment that makes you want to keep going, but you also want to make sure that your time is worth it. To that end, how do you make money from a beauty or fashion blog?
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Placing ads on the site
There are advertisement networks that you can connect your website to in order to generate revenue. Perhaps the most famous of these networks is Google AdSense, which lets you display ads with very little effort. In general, however, ads are becoming less and less popular in the online space, with more and more people using ad-blocking apps to make sure that they never see them in the first place so, if you do want to use ads, try to be subtle and considerate in how you place them.
Becoming an affiliate
Perhaps the most widely available option for most bloggers is to go the way of affiliate marketing. Before you start blogging, it’s important to know what kind of posts you’re okay with doing and what kinds of products and news you want to cover. When choosing affiliates, who will ask you to include links or products in your posts, you want to make sure that you’re choosing the kind of brands and products that you would cover anyway so that you find it easier to write about them and the subject matter isn’t jarring to your audience.
The path of the influencer
Nowadays, most people in the fashion and beauty space are aiming to become influencers. Influencers typically have a closer relationship with the brands they cover than affiliates, becoming publicly tied with the brand and often being shown wearing it. Getting ties with the high-end brands, like Rolex brand ambassadors, can be very difficult indeed since these brands are so well known they’re more likely to go for celebrity roles. However, there are a lot of up and coming fashion and beauty brands that may be better suited to developing relationships with fresher faces, too.
Sell your expertise
If you manage to make a name for yourself in the fashion and beauty world as having a good sense of style, then you might be able to sell that expertise. For instance, you might be able to teach your readers more about your niche through online classes, seminars, or even one-on-one sessions. It might not even be selling your fashion expertise, you might also want to look at the potential of selling photography tips or blog design lessons, using the skills that you used to build the blog in the first place.
It’s not easy to make money from fashion or beauty blogging, nor is it a path that is necessarily going to work for everyone. With the tips above, however, you might be able to find the path that works for you.
Sunday, 6 June 2021
Back To Work Outfit Help
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- A Black Cardigan - black goes with every single colour, even black on black clothing. It is an item which can be dressed up, dressed down, grabbed quickly and worn with absolutely everything - a dress, jeans, leggings, jeggings, shorts and skirts
- A white shirt - as with a black cardigan, a white shirt is an absolute must have item for every single wardrobe. It can be dressed up, dressed down, worn for comfort or a more formal occasion and of course, it is an absolute classic with Jeans.
- On the subject of Jeans, it is much more acceptable to wear jeans, a good fitted pair for many occasions and they look great with everything - tops, tunics, jumpers, T-shirt’s, vest tops, blazers and that all important cardigan.
- Trousers - there is no end to the style of trouser you can choose to purchase with everything from fitted and Capri to flares and boot leg. A good pair of trousers can get you through every meeting, occasion and last minute outfit needed for a forgotten engagement.
- The blazer - for those more formal occasions, a blazer can really finish an outfit. You can dress them up or down and wear them with trousers, skirts and even jeans.
Sunday, 10 February 2019
Valentines Gifting for him with V by Very Campaign
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Saturday, 5 August 2017
The success of social media fashion campaigns
Once upon a time, traditional methods such as billboards and TV advertisements led your campaign along the road to success – however, with the rise of the digital age and celebrity influencers, Trilogy Stores, retailers of J Brand Jeans, investigate how and why social media is having such a significant impact on the world of fashion.
Who are the most liked?
If popular figures such as Beyoncé, Selena Gomez and Kendall Jenner create such an impact on social media – whilst influencing the world of fashion with the clothes that they wear – then how is social media influencing and changing the way the fashion industry operates to suit millions of users every day?
What comes first, the model or the followers?
Does success come with the model, or with the followers? In previous years, the popularity of a model would be founded upon their success within the fashion industry and the modelling shoots they appeared in. Now-a-days, have circumstances changed?
The model
At the age of just 15 years old, Naomi Campbell got her first break, and then went on to grace the covers of Time magazine, French Vogue, Russian Vogue, and was the first black model to appear on the cover of British Vogue. Her success then is based on how long she has been in the industry and how popular she has become over the years. Based on this fact, it has meant she is now known as one of first five original supermodels.
However, with new celebrity influencers such as Kendell Jenner, has the industry changed for good? Kendall Jenner is currently the world’s most popular and in-demand model, but was already famous before she became the model she is today. By appearing on Keeping Up with the Kardashians, her involvement with the world’s most televised family still has a direct impact on her popularity on social media, and consequently, her exposure within the world of fashion.
The followers
Kendell Jenner has over 81.6 million followers with 2,796 posts, almost guaranteeing a campaign some level of success on her social media account – it’s no wonder she has become the face of global cosmetics giant Estee Lauder. Having Jenner as the face of a campaign carries the already established success of the ‘ultimate Instagirl’, which encourages the industry to choose these popular faces over newcomers who haven’t already had their first break.
Similarly, when Brooklyn Beckham had 5.9 followers in 2016 – now 10m – Burberry approached him to photograph Maddie Demaine for Burberry’s Brit fragrances ad campaign. After being chosen over many professional photographers in the industry, this created a new precedent within the fashion industry. Now, fashion campaigns can be dictated by the level of followers a particular model or person has, not their knowledge of the industry or their contributions to popular culture outside the online world of social media. It’s not just the model that needs social media leverage, even the backstage team (make-up artists, stylists, and producers) need to be known on social media before they can be involved in a major fashion shoot.
Helping to change consumer behaviours
Evolving tradition
If the fashion industry and social media apps such as Instagram are joining forces, in certain instances, the celebrity endorsed image can be used to help drive sales and increase consumer awareness regarding branded products from fashion retailers.
Shifting away from the tradition fashion industry, which has been built on exclusivity and a ‘private members club’ mentality, social media is presenting campaigns with a more casual look – as though users are being exposed to this secretive world for the first time.
Buying the image
Now, some of the biggest fashion houses are starting to combine the ability to purchase their products with the images and catwalks that help to build-up their brand identity. By doing so, their online businesses receive more customers through greater engagement with smart devices.
Burberry was the first fashion house to integrate their fashion catwalks with their social media and buy platforms online. They were the first to stream their catwalk online, and in some instances, guests at the show were able to buy a garment on their smartphone as soon as the model walked past them. As well as this, to debut their spring/summer collection in 2016, Burberry previewed it on social media platform snapchat before its official release.
Michael Kors have also taken advantage of this by using smart hashtag campaigns. The fashion house sent an email to users who liked their products with the link to buy the product online, with the hashtag #InstaKors. Through considered hashtag campaigns such as these, fashion houses are able to bridge the gap between a fashionable image, and their ability to buy the product.
As a result of higher levels of engagement on Instagram, fashion brands are starting to increase their product portfolio online, and they are growing their online sales faster than competitors that aren’t taking advantage of online social platforms. If companies within the luxury brand market are unable to take advantage of how consumers are interacting online, in the future, they may lose out to their competitors who are.
*this post contains PR samples unless indicated otherwise
Saturday, 20 May 2017
2017’s hottest trend: Athleisure
The must-haves:
- A bomber jacket — HUGE in 2016 and set to be even bigger this year, the loose-fitting, bulky shape of a bomber is a must for creating this look. For a feminine look, choose fresh pastel shades.
- Leggings or joggers — we’re not talking your old gym wear here. Instead, invest in a pair of branded leggings or jogging bottoms that are tapered and cuffed for a close fit.
- Sports tops — cropped tops and hoodies are perfect when paired with a pair of leggings or jogging bottoms and bomber jacket. If you’re not quite ready to show off your tum, opt for a loose-fitting sports jersey with mesh detailing.
- Trainers — forget heels, this trend is all about a great pair of trainers. The more sports-inspired they are, the better!
- With these basics in place, you can create the ultimate sports-luxe look or carry them through into other outfits. For example, why not wear your trainers with a flirty, feminine day dress? The juxtaposition will cement your status as the ultimate fashionista!
- Athleisure is such a versatile trend and much of its fun lies in its flexibility. That said, it’s wise to keep our golden rules in mind:
- Accessorise, accessorise, accessorise! — sportswear is generally quite plain, so make your outfit pop with jewellery. Think 90s throwback gold hoops and choker and delicate gold necklaces.
- Wear a coat — one of the easiest ways to take your look from the gym to the street is to wear a coat. Whether it’s a loose-fitting, vintage-inspired denim or bomber jacket or a longer, open duster coat, they’ll add to your look on cooler days.
- Cover your bum — if the thought of wearing leggings fills you with dread, tie a checked or denim shirt around your waist. Acting as a super-cool, bottom-covering skirt, it will tie in with your look without cramping your style.
- Keep your workout clothes separate — if you are going to the gym, keep your workout wear separate to your Athleisure wear so as not to cross-contaminate fashion with fitness.
Thursday, 16 February 2017
Dressing up with JD Williams
And here they are:
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Tuesday, 7 February 2017
SKECHERS Adorbs
Made of faux suede and in an unusual grey colour, the faux fur lining is incredibly snug and the hiding underneath that cuff is woven, a grey pattern which is almost geometric in design which you can just about see under the faux fur, as these are ankle boots there isn't the option to roll the fur up to have calf length boots, but it does add a nice little extra design to the boots.
For those like me with flat feet, a bit of comfort is a must when it comes to shoes and boots. As much as I would love to wear Louboutins and Jimmy Choo, I like my flat boots and shoes, walking like a hippo on rollerskates is not attractive. So inside the boots is a memory foam cushioned sole and it is so comfortable, I never want to take them off.
At just £62, these boots cost less than half that of other brands (from which I have owned boots from) and these are such fantastic value for money. The heel doesn't sag in the rain, my feet are kept warm the entire time I wear them, so there is no need to buy extra thick socks. They are comfortable, they look great with jeans, leggings or skirts with tights and perfect for this horrible cold weather.
*this post contains PR samples unless indicated otherwise
Wednesday, 7 December 2016
Cute Christmas Jumpers wishlist!
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Wednesday, 2 November 2016
Dresses for a winter wedding
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Friday, 7 October 2016
ASOS Fantastically Weird and Wonderful Items
Do you stalk ASOS for the weird and wonderful?
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Monday, 19 September 2016
Tommy Hilfiger goes Natutical for AW16 | #TOMMYXGIGI
*this post is a collaboration but all words and thoughts are my own #AD
Tuesday, 5 April 2016
Spring Formal Office Wear
- Hale Bob UK Body con dress in black to the far left of the collage is the most expensive dress but I love that it goes from being a classic LBD but with a slight twist, it can be dressed up for going out with just a pair of boots and would work well with a leather jacket!
- House of Fraser caught my eye with the Dickins Jones Fit and Flare Dress which is currently in the sale here and it again has a slight twist in that the top half is detatchable, so you can again dress it up or down.
- In the middle is a black ruched sheath dress that I saw in TK Maxx at the weekend and almost bought, but I have one which is very similar with longer sleeves. What I love about these types of dresses is that when you are having one of those 'meh' days and nothing fits right, these dresses always make you look fabulous and again it is perfect for the office or going out afterwards.
- The Evans Jersey pocket dress is the only one with pockets and I love the shape and design of it, perfect for wearing to work and is a dress that can be glammed up for a night out.
- The final dress is from New Look and is a black scallop hem Tunic dress which has a v-neck, cap sleeves and a scalloped hem and is again perfect for the office, adding a blazer too or going out in.
Thursday, 26 November 2015
Getting into the Christmas Spirit with a Festive Jumper!
Thursday, 29 October 2015
Accessories You Need For Winter
*guestpost