5 Tips for Growing a Successful Beauty Blog

Becoming a successful blogger – whatever your niche – can be a challenge, after all there are over 600 million blogs with more than 3 billion posts being made every year.

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This means that the competition to get noticed is fierce, however, with such a wide potential audience to mine, finding a following doesn’t need to be impossible.

If you’re looking to boost your beauty blog and grow your following, then here are five tips to send your blog soaring to success.

Decide on a Memorable Name

Having a memorable name is one of the easiest ways to keep on your reader’s mind.

It should convey who you are and what you do. And don’t forget, it needs to be simple enough for people to search for – you should always consider your URL when deciding on your name.

If your readers are likely to misspell your blog name when searching for you, it might be better to go back to the drawing board.

Be Authentic

Honesty and authenticity are essential for building trust with your readers, especially if you’re recommending beauty products – after all, these are products that you’re advising your audience to put on your skin.

If you’re looking to build a loyal following, then you need to be honest. Try every product that you recommend, don’t give glowing reviews to items that you don’t believe in, or that could even be harmful, and always make it clear if something is an advertisement.

This level of trust is hard earned and easily lost, but it can make all the difference to your growth.

Target Far and Wide

Targeting a wide audience can be difficult. However, with digital marketing and the reach of social media, it is becoming easier for bloggers to reach a wide following across the globe.

International Search engine optimisation is an essential tool for growing your brand, but it can be hard to master, especially if you only speak one language. With help from expert agencies, such as Maratopia Digital Marketing International SEO service, you can target users across the globe with unique content in multiple languages, and keyword research targeted to a range of countries.

Practice Your Writing

Having poorly written content is a sure-fire way to turn your readers off your blog. Afterall, they expect a high-quality standard, and if you don’t meet it, then they can just as easily find a blogger who does.

Spelling and grammar aren’t everyone’s strong suit, however there are tools available, such as Grammarly, who can ensure that the content you publish is up to scratch.

Have a Schedule

Having a regular posting schedule will help to secure yourself as a fixture in the lives of your readers.

This means, you need to come up with one that you can stick to, or at least, stick too closely.

Because you should never post for the sake of posting, consider posting content a few times a week rather than every day.

Have you started a beauty blog? Share your tips in the comments below!

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

So Simple, So Smooth, So Fab!

I have always had a fairly good skincare regime; it was on some advice of my Grandma when I was quite young who said I should always take care of my skin.  For years I stuck to using Johnson’s Baby Lotion, a smell I adore and a product that isn't overly expensive.  I have always cleansed and exfoliated but never quite found the best Toner and the former two never quite the product that I could swear I would always use and never buy anything else, I have over the years chopped and changed.

When I was asked if I would like to try something from the Simple Skincare range I jumped at the chance.  I had never used anything from this brand before but had heard a few friends mention how good it was and such great value.  A week or so later a package duly arrived and inside I was greeted with three products:

• Kind to Skin Cleansing Facial Wipes
• Simple Kind to Skin revitalizing eye roll-on
• Simply Kind to Skin Replenishing 12 hour moisture Cream

I am going to start with the Cleansing Facial Wipes and review the other two separately.

Over the years I have had a love hate relationship with facial wipes, they have either left my skin feeling too dry or they haven’t removed all the make-up they have claimed they will but as a product they could be so convenient and less time-consuming than the task needed to be.  So for the last few years I haven’t bothered using them, instead I have used other products in their place and been satisfied.  Simple say “Our Cleansing Facial Wipes refresh and nourish your skin plus remove waterproof mascara. Our wipes contain a perfect blend of our purest possible skin loving ingredients with an added vitamin” and then it is good to note that these wipes is that they claim to have:

• 1 ADDED VITAMIN  - PRO-VITAMIN B5 known to help restore, soften and smooth 
• NO ALCOHOL, NO OIL 
• NON DRYING and NO GREASY residue 
• NO DYES
• NO ARTIFICIAL PERFUMES
• NO HARSH IRRITANTS to upset skin 

Excellent news and as you remove them from the packet really easily, is how soft the wipe actually is, it isn't wringing wet through either which I have found with similar products and this I liked from the start.  There is no chemical aroma smell which again gets the thumbs up from me and as you use them on your face, they are so soft you could almost be using a piece of Muslin cloth to clean your face.  The first time I used these wipes, I have to admit I was a little bit shocked.  Its like the first time you get a Dyson Hoover and clean your carpet only to suddenly feel like a total tramp because of all the dirt and dust it picks up, despite the fact you hoover three times a day.  Imagine what came off my face onto this wipe the first time I used one, it was seriously gross and I almost considered not using the wipes again incase it was some kind of trick, but my skin felt so soft and smooth after using them and my face felt clean.  These wipes are designed to gently cleanse your face and I was impressed to find that they are really effective at removing all traces of make-up and even my mascara which is BeneFit ‘They’re Real’ which can be a nightmare to remove, was gone.  Add to that how soothing they are to your skin when applied, delightful.

These wipes also no not irritate my eyes  or make them itchy, they don’t cause any reactions with my skin and as I sometimes wear contact lenses, I was impressed to find that these wipes are suitable for those of us who wear them.  So these wipes are kind enough to be used on sensitive skin because they are hypoallergenic and powerful enough to remove my BeneFit mascara,  what more could you want?  Well, these wipes do completely remove dirt, make-up, and oils which for me is quite important as I can, during a certain time of the month, suffer with a shiny face and I always look for products which can control it, no need to anymore, these wipes are brilliant at removing excess oil from my skin without stripping it of moisture.

These wipes come with 25 wipes within the packet and cost £3 in my local Tesco from where I have bought another packet because I am so impressed with them.  I love these wipes because they leave my skin feeling smooth and hyrdated rather than dry and irritated and the best feeling of all is having fresh, clean skin.

** Further information **

These wipes are:

•  Dermatologist tested 
• Ophthalmologist tested 
• Safe for sensitive eyes and contact lens wearers 
• Hypoallergenic 
• Non-comedogenic

And further information on the range can be found here: http://www.simpleskincare.com/our-products/wipes/cleansing-facial-wipes

100 Follower Giveaway!!!!

I am so chuffed that I have reached 100 followers.  Not something I ever thought I would reach or bother too much about.  But when you write blog posts and people begin to read them, it starts to mean a lot more to you.

I initially did it because I enjoy using products and writing about them, have done for years and now blogging about them has given me another platform of being able to do that.  So thank you to those of you who are following me.

I have also met a lot of lovely people here in the bloggersphere...so to the giveaway:

Shown above are 10 different prizes (some of the colours might change) which will go to ONE winner. I have tried to choose items that I think reflect my blog and those blogs I read.

All you have to do is fill out the form below.....