I recently discovered Emmy Twenty – a newly launched company that designs “fashionably flat shoes”. Its founder Sharon Sunners, had originally set out on a quest to find leather ballet pumps for work (many will know that London’s pavements and tube escalators can make wearing heels a daily battle). What she found both on the high street and online though was that a lot of the shoes were made from cheap materials like PU and the ones that were leather would cost well over £100. There seemed to be no middle ground. Speaking to friends, family and even surveying other shoppers they all agreed. It was then that she decided that if she couldn’t find it, she would make it and began sketching out designs.
Given her direct experience as a consumer, Sharon paid particular attention to detail during the sampling process. For example knowing how unforgiving pavements are, a heel cushion was added to lessen the impact of the ground when walking and provide extra comfort. The colourful range is designed to be stylish and fun but also practical for the busy, modern and yet on-trend woman.
On another note, in support of Ovarian Cancer Awareness Month this March, Emmy Twenty has teamed up with the charity Ovarian Cancer Action (www.ovarian.org.uk) to raise funds for research. For every pair sold of the limited edition Danson Teal shoe, £5.00 will be donated to the cause. The gorgeous teal colour is just the ticket for Spring!
You can view the full collection at www.emmytwenty.com and if you’re tempted to treat yourself, you’ll be pleased to know that it’s free UK delivery.