The introduction of the metaverse promises to provide a way of combining our physical life with our digital life, but until now it’s not had a massive impact on the beauty industry. However, that may change soon with the Metaverse Beauty Week recently taking place. What does this involve and how does it fit in with the way that other industries have gone online?
Full Details of the Metaverse Beauty Week
The idea behind this event is to allow digital designers and top beauty brands to connect and find new ways to reach out to the public using the latest technology. It took place on leading metaverse sites such as Decentraland and Spatial. As for the beauty brands taking part, the lies of Lush and Neutrogena are taking part.
Early reviews from the first few days have largely classified this as a missed opportunity. Despite the appealing graphics and some interesting features, common complaints include a lack of visitors and a layout that doesn’t make a lot of sense. The lack of focus in the areas set aside for the beauty event is perhaps the biggest issue, as visitors may have felt confused about what they can do next.
This perhaps sums up the difficulty in creating something new like this using the latest technology that not everyone in their target market is yet familiar or comfortable with. It may take some time for the beauty industry to learn how best to use the metaverse and for consumers to know what to expect.
How Other Sectors Have Gone Online
To understand how this might work in the future, we can take a close look at how other sectors have gone online. For instance, the introduction of mobile games has made the online casino sector more accessible to far more players. Available on Android and iOS devices with no downloads needed, it gives players access to hundreds of games wherever they go. Their funds can also be moved back and forward on a mobile basis by using any one of several trusted methods.
It’s easy to forget how major the change has been in the TV and movie industry too. The introduction of streaming technology has meant that we can now watch the latest releases far more easily on laptops or mobile devices. It’s also changed areas such as how new productions are funded and filmed. Food delivery has also changed dramatically thanks to the arrival of mobile apps allowing us to place our orders and then track the delivery to completion.
The Digital Age
Those examples that we just looked at confirm that many industries have now entered the digital age. With digital wallets and cryptocurrencies changing how we think about our money, the arrival of the beauty industry to the metaverse seems to be a logical step towards letting us try products and buy them conveniently.
There’s no doubt that this combination offers tremendous opportunities, but it looks like this year’s Metaverse Beauty Week might be soon for the industry to take full advantage of it. Expect to see more events of this type in the future as the big beauty companies work out how best to enter the metaverse and embrace the opportunities presented to them by the digital age.
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