I love a good dupe product, one which really makes you question the price of a high-end brand and whether you are being overcharged. Not all dupes are dupes of course, just because something looks similar doesn’t mean it is the same, as the saying goes, even salt looks like sugar.
Over the past 12 months there has been an explosion of dupes and not just from Revolution and Aldi Lacura, if you are on or watch anything on Tiktok it is awash with dupes and as seen on the infographic below, it showcases some of the best viral beauty dupes for 2023 but not all.
As you can see, those are just 8 dupes from brands you might now have expected to see, like Elf, L’Oreal and even Fenty Beauty, but for me, there are some that should have made that list. In recent weeks, I shared the Aldi Lacura Eyeshadow Primer which to all intents and purposes is inspired by Urban Decay and their Eyeshadow Potion, very much a HG product for many. Again, Aldi have also got their own Hot Cloth Cleanser which is similar to that of Liz Earle, but it isn’t just Aldi. Primark also has an incredible line up of ‘dupes’, most recently, people raved about the PS Skin Tiger Grass Colour Correcting Treatment, which is most definitely inspired by the cult classic from Dr Jart+ and even more recent was the PS Flawless Glow Radiant Primer Foundation which many claimed was a potential dupe for Charlotte Tilbury Hollywood Flawless Filter, £36.
So, if I was to create my very own Top 10 makeup dupes for your favourite high-end beauty brands, this is what you would find on that list:
- Aldi Lacura Vitabase Moisturising Primer - potential dupe for Bobbi Brown Vitamin Enriched Face Base
- E.l.f. Halo Glow Liquid Filter - potential dupe for Charlotte Tilbury Hollywood Flawless Filter
- Rimmel Magnif'eyes 12 Pan Shade Palette Spice - potential dupe for Urban Decay Naked Heat Palette
- L’Oreal Paris True Match Lumi Healthy Luminous Makeup - potential dupe for Giorgio Armani Luminous Silk Foundation
- Aldi Lacura Microblade Effect Pen - potential dupe for Benefit Cosmetics Brow Microfilling Brow Pen
- Elf 16hr Camo Concealer - potential dupe for Tarte Shape Tape
- Revolution Pro Miracle Cream - potential dupe for Charlotte Tilbury Magic Cream
- Aldi Lacura Vanilla Golden Bath Nectar - potential dupe for Laura Mercier Honey Bath
- Revolution Pro Miracle Balm - potential dupe for Elizabeth Arden 8 Hour Cream
- Essence Stay 8h Waterproof Lip Liner - potential dupe for Charlotte Tilbury Lip Cheat Lip Liner
That least doesn’t even cover hair care or fragrances, which again both Aldi and Revolution have hair care dupes of Olaplex and Living Proof in their line-ups, and the same for fragrances.
I would love to know if you have a favourite dupe of a high-end branded product!