Deciem is a brand I am convinced everyone has heard of, their ranges of The Ordinary, Niod and Hylamide being just a few under that umbrella! It is one of the first brands I ever worked with when they launched Inhibitif and it is something I will always hold dear. As the brand has grown, as well as skincare, makeup, bodycare, lip care and even self-tanning comes fragrance, a room fragrance to be more specific.
Shop, the fragrance in question, is said to have been originally created five years ago, one which was previously formulated to bring a sense of familiarity to Deciem stores around the world. After requests from the brands audience to share the scent with them, Shop has now been bottled and is on sale, here for just £16*.
Whenever I choose a scent, it is for a specific mood but the late Brandon Truaxe, founder of Deciem partnered with London-based perfumer and friend, Azzi Glasser, to create the SHOP scent. Shop is described as being a scent that captures the essence of DECIEM's abnormal yet welcoming space through the construction of notes and accords that blend together as a unique DNA print. If you know anything about Deciem, the brands, the products and the ethos, you will know that anything can and probably will be created, invented and come to life.
I hadn't and still haven’t read a single review of this fragrance anywhere. I wanted to see for myself what it is like. If you have ever walked into a Deciem store, you are not only greeted by the urge to trolley dash for every product, but there is an instant feeling of calm. Shelves are not overcrowded with products, testers haven’t leaked everywhere, it’s just a delightful experience to shop but the scent of each shop is the same - it is this!
The fragrance opens up with top notes open of Black Poivre which is enhanced by the nature of Cypress oil, so already you have that spicy peppery scent mixed with the fresh, clean aroma of the Cypress which is also herbaceous with a very slight woody even pine like. Then the middle notes of Iso E Super which you might be familiar with from the likes of the Escentric Molecules fragrance line up and it is described as having a dry and woody scent to it but mixed with a scent of sweetness. Added to the middle notes is Chalk which adds a soft dusty side. The base notes of Guaiac wood, Sequoia, and fresh Cedar are amplified with balsamic notes of Labdanum Resin, White Amber Crystals, White Musk, and Patchouli, which are used to add tenacity and longevity.
As you can see, there is a whole lot of fragrance notes to make this right, spicy, peppery almost comforting and cosy scent, it is one I would gladly have in each room in a diffuser to compliment the spray, that’s how much I love it.
You can purchase Shop, the Abnomly room fragrance from Deciem here* and it is priced at just £16.