When great brands come together to form an alliance for a world-first campaign to tackle and highlight the amount of packaging waste in the beauty world, it grabs your attention!
Coming together with REN Clean Skincare is a collection of brands who form this alliance as part of the #WeAreAllies campaign. Highlighting the fact that 70% plastic containers and packaging waste ends up in US landfills, a shocking figure I’m sure you will agree, with such a high figure, one brand on its own can only do so much, but with allies agreeing to join that campaign and to make a collective effort to make a positive change for our environment, that message becomes much more powerful.
By working together, sharing ideas and pioneering new solutions while at the same time raising awareness that will inspire other brands to follow suit with their own sustainable efforts.
So who are these brands and why are they part of the #WeAreAllies campaign? Working alongside REN Clean Skincare we have 4 other brands, from which I was sent some products as part of the campaign:
- Biossance - From Biossance is the 2021 Beauty Inc Award "100 Greatest Products of all time" and the 2020 Marie Claire Skin Awards "Best Facial Oil". This Biossance Squalene + Vitamin C Rose Oil. This is a luxurious lightweight oil which is said to deliver trifecta of skin-loving goodness in just 3 drops - hydrating, brightening and firming. This oil is also housed inside a recyclable bottle and is EWG verified to reduce the environmental impact with every product created.
- Caudalie - From Caudalie is the Vinoperfect Radiance Serum which works to reduce all kinds of dark spots as it evens out the skin tone and boosts radiance. House in recyclable packaging, it is powered by Vine sap Viniferine which is proven to be 62x more effective than Vitamin C at brightening and to reduce dark spots appearance after just 1 bottle. Full review here.
- Herbivore - From Herbivore we have the Cloud Jelly Plumping Hydration Serum. This is a naturally derived plant-based serum which is formulated with Tremella Mushroom - an hyaluronic acid alternative, that leaves the skin feeling intensely hydrated, soft and visibly plump. It also includes Vegan Collagen to moisturise and nourish skin while Strawberry Extract which is rich in antioxidants, including Vitamin C, to visibly brighten the skin.
- Youth to the People - From YTTP we have The Your Skin Goals Start Here nutrient-rich cleanser which is loaded with cold-pressed superfood extracts from kale and spinach which work to effectively cleanse the skin, remove build up in pores and at the same time balance pH without drying.
Finally from REN Clean Skincare we have the Ready Steady Glow Daily AHA Tonic, which I have reviewed here. Housed in a 100% recycled plastic bottle, this tonic exfoliates, brightens, tightens and hydrates to give your complexion a smooth, even and energised complexion that gives your skin that glow without irritation.
I absolutely love this initiative, the fact that five brands can come together in a fight to protect our planet, by not being competitors but instead being Allies. I hope more brands join REN Clean Skincare and the rest of these brands in their campaign.