Living Proof as a brand, has been developed by world-class biotech scientists and beauty experts, who have taken it upon themselves to solve the root causes of everyone’s top hair concerns - be it frizz, damage, and fullness to name just a few. With their team of stylists and scientists, who analysed 100's of competitive products that have been on the market the last 30 years, what they found was that the traditional beauty industry relies on heavy silicones that mask hair symptoms but don’t really solve them. So, choosing to approach haircare and the concerns it brings with them from the perspectives of pharmaceutical, medical and biotech's, who have continued to work with some of the world’s greatest stylists and industry veterans to create some amazing hair care.
This particular hair care kit, Volume, in an instant, brings together two of the brands Full Dry Volume in 95ml and 238ml cans. Described as being a weightless styling spray that adds body and bounce without crunchiness or stiffness and it uses molecule etas which are incredibly lightweight.
When hair falls flat, you feel flat – which is why the brains and beauty experts behind Living Proof’s bestselling Full Shampoo strove tirelessly to develop new and innovative technology, to create body and volume that lasts! Enter: the Full Dry Volume Blast, a wonderful spray supercharged with the brand's Volume and Texturizing Molecule (ETAS).
The etas which is referred to as being the volumising and texturising molecule that Living Proof have discovered, is a better way to create volume and texture on hair without heavy powders weighing hair down. It is almost as light as air and provides instant, weightless volume and texture that lasts, transforms fine, flat hair into voluminous styles and most interestingly it works on dry hair for results anywhere, anytime.
For me, I have fine hair but also hair which is dry at the ends and greasy at the roots, so I have to be careful about product build-up because it can irritate my scalp and equally, I am not a fan of crunchy hair brought about by many other styling products on the market. So for me, this is the best there has ever been to give that volume and oompf, without the tangles and the white powdery mess.
This kit, which is available on Cult Beauty, is priced at £30 which is an absolute bargain and alongside this particular kit, there is also a few others on offer too. So if you need to switch up your hair care and your hair styling, Living Proof will tick a lot of boxes for you.