According to The National Geographic, the beauty industry
relies on plastic for many of its products. These products can be found in our
day to day skincare and makeup regimes. With everything from deodorant to an
eyeshadow palette or lipstick including some sort of plastic.
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The retailers amongst
us are trying to make changes and be more eco-friendly! This will help drive
sales back to that company as most of us strive towards living a more
sustainable life.
Why do we use plastic in the beauty industry?
For many years plastic has been used for pretty much every
industry as it is durable and affordable and can be used for just about
anything. However, the world is suffering one of the worst environmental crises
on record, so making the step towards going plastic-free will be a huge benefit
for the planet.
With plastic being cheap to produce, many businesses haven’t
thought about using much else, until now. Customers of retailers are demanding
they do better when it comes to cutting out the plastic in packaging.
Companies that are already working towards a
plastic-free future
Lush is renowned worldwide for its innovative solutions to
make the brand completely cruelty free and environmentally friendly by creating
products where possible without the packaging. With their shampoo, conditioner
and soap bars being completely free of packaging.
With popular healthy and beauty store Boots also taking the challenge to remove plastic from their products and stores. Alongside working
on their online practices by creating a new distribution centre which
specialises in sending out orders in a range of different custom sized boxes
from Lil
Packaging to make sure there is less waste.
An example of the type of boxes which Boots now use can be
found here.
The future of plastic in the beauty industry
With more brands facing the reality that plastic has on the
environment, many are looking to make changes within their companies. E.g.
looking for different packaging to put their skincare/makeup products in. Well,
most brands are challenged looking for alternatives, some of which are still
turning a blind eye to what is happening.
With some brands do choose to create fancy unboxing
experiences for those who are going to feature them on social media, from a
marketing standpoint. With more influencers working towards this change, will
we see the trend of unboxing disappear?
*this post is a collaborative post with Lil Packaging. It may contain PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.