I was really excited to see Urban Decay has launched a new foundation with Stay Naked. I am horrendously fussy when it comes to liquid foundations and I have a love-hate relationship with most products I try. I don't like something that is too thick so it feels like you have just applied your second layer of emulsion on to your skin and equally, I hate that skin is a bit suffocated feeling too. I often add the thickest of foundations to my moisturising cream to make them work for me when I feel the need.
Newly launched from Urban Decay comes Stay Naked Foundation and it is available in a pretty remarkable 50 shades. Most brands are roasted if they deem to come up with what we feel is less than reasonable when it comes to the number of shades available, I remember when you had a choice of light, medium and dark and that was your lot, if you didn't fit into those categories, then you are either yellow or orange and that was an end to it. It is now an issue of not just your shade range but also the undertones that go with that shade - are you neutral, cool, pink or somewhere in the middle of it all.
"This 24 hour longwear foundation has a real-skin matte finish that not only looks gorgeous but feels amazing thanks to its breathable and flexible formula,"
As well as the choice being of 50 different shades each one has a name and you will find 10NN is the lightest and 90CB being the darkest but from this Urban Decay break the foundation down much further and you will find 9 different shade intensities, 3 mastertones and 7 undertones. The best part? The bottle has a pump.
I was lucky enough to be shade matched by Urban Decay for my foundation and I am usually always the lightest shade without question and this was my expectation with Stay Naked, only to find I actually wasn't the lightest shade, but that I fit right in the middle of the lightest shades with 20NN. I was shown the lightest shade and it was much paler than I actually am, which impressed me, but I was shocked more to find it wasn't the right fit for me.
When it comes to liquid foundations, I really am not a fan of fully caked coverage, I hate how it feels on my skin and every time I will opt for the lightest possible liquid coverage I can find. Urban Decay foundations are usually thick and gloopy, anyone who has tried the original Naked foundation, I am sure will agree it is a bit like paint because it is so thick, so much so, I added it to my moisturising cream. Stay Naked thankfully is not as thick, it has much more movement to it when applied.
The swatches above are, as always, unedited and taken in natural daylight and as you can see, it is not thick in texture and it is one of the easiest liquid foundations I have used in a very long time. Once it has been buffed onto the skin it feels weightless and similar to how my Korean CC cream feels to make a comparison. It doesn't feel cakey, it definitely have that medium coverage and it doesn't oxidise like a few other liquid foundations do. For me, this is the ideal coverage and texture.
Priced at £29.50 here* (you can grab 20% via Lookfantastic currently too) it has been the product I have gone too over the past few weeks and I have had quite a few compliments on how natural it looks when applied.
When it comes to liquid foundations, I really am not a fan of fully caked coverage, I hate how it feels on my skin and every time I will opt for the lightest possible liquid coverage I can find. Urban Decay foundations are usually thick and gloopy, anyone who has tried the original Naked foundation, I am sure will agree it is a bit like paint because it is so thick, so much so, I added it to my moisturising cream. Stay Naked thankfully is not as thick, it has much more movement to it when applied.
Priced at £29.50 here* (you can grab 20% via Lookfantastic currently too) it has been the product I have gone too over the past few weeks and I have had quite a few compliments on how natural it looks when applied.
*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.