When you read that a beauty brand was started from the depths of someone's bedroom and has now become quite the phenomenon within the world of beauty with people such as professional makeup artists, celebrities, bloggers, leading Beauty Editors and even Kim Kardashian, you cannot help but be full of admiration. Jade Elliott did just that with Iconic London.
I was kindly sent some products from across the Iconic London range to play with and my gosh everything is just beautiful, so much more so than pictures make it look. Rather than put them all in one big post, I have split them up to show individually.
The first Item I opened and am sharing on my blog today is the Iconic London Illuminator (£30 here*) a product I have seen raved about absolutely everywhere and it has had a wealth of endorsement from celebrity fans such as Jourdan Dunne, Jeffree Star and even Khloe Kardashian. If you love a good highlighter then you cannot help but absolutely love this, it is just stunning.
The first Item I opened and am sharing on my blog today is the Iconic London Illuminator (£30 here*) a product I have seen raved about absolutely everywhere and it has had a wealth of endorsement from celebrity fans such as Jourdan Dunne, Jeffree Star and even Khloe Kardashian. If you love a good highlighter then you cannot help but absolutely love this, it is just stunning.
Described as being a concentrated liquid shimmer, this product is a little bit of a multitasker and can be added to your foundation, primer or moisturiser, or simply used on its own for a quite the highlighted glow. You can also use it to contour if that is for you. My personal preference is to add a drop to my Primer and then with a tinted moisturiser over the top, I get a really lovely dewy glow.
The Iconic London Illuminator is available in four shades and each shade comes in a 13.5ml bottle with a dropper for the application they include:
- SHINE: A pink based shimmer to add a pearly shine.
- BLUSH: A peachy antique-rose based shimmer that adds a warm rosy glow.
- ORIGINAL: A champagne-toned shimmer to add a golden shine.
- GLOW: A terracotta-toned shimmer that bestows a rich bronze glow.
I have the Original Shade and as you can see, it comes housed inside the most beautiful glass bottle, which is see-through and the shade you see within the bottle is the one you get on your skin. Thankfully, it comes with a dropper to make the application much easier than it could have been because, for me, I simply drop 1-2 large drops into my primer and then apply with a beauty blender for that flawless application.
The swatch shown above isn't edited, it was taken in my kitchen where I get the most natural light and this was from one drop on my index finger swatched across my wrist. It is incredibly pigmented, it applies smoothly, it doesn't run, flake or clump, it sits on the skin without disappearing and best of all, it is lightweight and doesn't dry or feel drying. One of my issues with a few liquid highlighters that I have purchased is that everything is fine and dandy until they settle and dry on the skin, then it feels as though I have a mask that might crack if I so much as move my face. You don't get any of this with Iconic London.
I have used this bottle of loveliness ever since it has arrived, given the hot weather we are having right now, I really don't want a full face of make-up, so it has been just my go-to primer with a few drops of this Iconic London Illuminator and a tinted moisturiser to see me through the day and I have had quite a few compliments on my glow, with some people assuming that glow is something it most definitely is not!
Have you tried any products from Iconic London?
*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.