Mavala is celebrating its 60th birthday and in some style too. The iconic nail care brand launches John Lewis Roadshow for April 2019 and 60s Inspired Limited Edition Polka Dot Purse. Created in 1958 by Madelaine Van Landeghem, with the introduction of Scientifique K+ Nail Hardener, which remains one its best-selling products to date, Mavala is available globally in over 100 countries, with stockists ranging from small independent salons to large department stores.
I got to know Mavala via their Mavala STOP, a product which helps to encourage you to not bite your nails. Growing up, I was one of those horrible nail biters, any second I got, my fingers were in my mouth and I was chewing away. Mavala STOP tastes absolutely horrendous, so much so, I stopped biting my nails and it is something I now never do.
Moving on from that product, I have over the years slowly used quite a few of the nail care products within the range, but that isn't all Mavala are known for. They now have products reaching across the hand, feet, face and make-up categories and they all created from rigorous research and manufactured in the company’s Geneva factories to impeccable quality demands.
Moving on from that product, I have over the years slowly used quite a few of the nail care products within the range, but that isn't all Mavala are known for. They now have products reaching across the hand, feet, face and make-up categories and they all created from rigorous research and manufactured in the company’s Geneva factories to impeccable quality demands.
To honour the 60th birthday, Mavalawill be heading back to the 60s by launching a new and limited edition Polka Dot Cosmetics Bag packed full of the brands iconic and most popular products including
- Oil Seal Dryer - Dry your manicure in an instant with Mavala Oil Seal Dryer. The unique formula leaves nails touch-dry within seconds, whilst nourishing and softening dry cuticles.
- Protecting Hand Cream - specially formulated for dry, damaged hands and sensitive skin. Its composition blends marine collagen, very moisturising, and allantoin well-known for its healing properties, to soften dry skin and prevent redness and roughness.
- Base Coat - This Base Coat prevents the yellowing sometimes caused by nail polish by protecting the nail plate and the outer area of your nails.
- Colour Fix - This is a clear top coat which is reinforced with acryl which forms a glossy, hard but flexible film and “fixes“ nail polish, protects it against chipping and extends the life of manicure.
- Mild Nail Polish Remover - An effective and mild nail polish remover.
In addition, and so that everyone can enjoy this special occasion, Mavala will also be launching a John Lewis roadshow in April 2019, offering complimentary Mavala mini treatments and promotions at stores across the UK. The Mavala nail specialists will be travelling to 12 of the biggest John Lewis stores, offering mini Mavala treatments and expert nail advice.
There will also be a competition running for the duration of the roadshow to find the ‘Hands of Mavala’, with selfie stations set up so that customers can capture their fresh manis and share on social media with the hashtag #Diamondnails. One lucky winner will receive a collection of 60 fabulous Mavala shades! At the roadshow, the Mavala nail technicians will be on hand to offer expert nail care advice, arming customers with the know-how to ensure they have the healthiest, most beautiful nails possible. Mavala produces simple, effective solutions for all nail related woes, such as improving dry, weak or flaking nails and they can even help customers help kick the nail biting habit.
Have you tried any products from Mavala?
*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.