I hold my hands up to not having come across any hair styling products from Yogi before, so when I was asked if I wanted to give them a try, I said yes without hesitating. Having not heard of them before meant I had a chance to try something without any preconceived ideas and for once it was actually quite refreshing. Yogi products are described as being designed for the discerning customer that demands products to perform as they say they do. Yogi’s founders have over 50 years of experience in the professional hair industry and their aim is to deliver the desired brand at an affordable price which suits all ages.
The people over at Yogi constantly analyze the latest technology and monitor fashion changes to keep the brand focused and with a cutting edge, the latest Yogi innovation is Touch X™. Touch X™ technology incorporates various secret elements targeting professional fast, healthier, less damaged and shinier hair. This is unique patented technology, delivering unrivalled performance developed by leading scientific engineers.
The first item out of my box is the Yogi Smart Touch 'X' Straightener (£79 here) and it is described as being the next generation of hair straighteners. Surprisingly these straighteners are quite light when holding them and impressively they use Tourmaline/Ionic technology and heat up to 200˚C within 30 seconds and they have a maximum temperature of up to 232˚C.
What I like is how clearly the temperature is displayed on the digital touch display, if you feel the heat is too much for your hair, then there is an option to lower the temperature. Secondly, they have what is referred to as a Titanium Quadglide Floating Plate and it is the technology behind this plate which allows for the perfect plate-to-hair contact, meaning less damage and much shinier hair.
I have shoulder length hair which is naturally wavy, in humid conditions that wave can become a nightmare to control, so I usually always straighten my hair in a morning and by 6-7pm the wave has started to re-appear, much more controlled than it would ordinarily be. Using these Yogi straighteners, I hadn't expected to find that they would control my natural waves as well as they have done and I also hadn't expected the straightness to last all day long. The only products I use on my hair is a heat protector spray and afterwards some serum on the loose strands which are too short to straighten but need some control. I can be quite forgetful, I need one of those doormats asking me if I have remembered to turn off my straighteners, with the Yogi Straighteners they have both a sleep mode and an automatic shut off mode after 20 minutes, something I find really helpful when I am in a rush.
I love the sleekness of the design, I love the swivel cord and I love the ease of use. When I use a pair of hair straighteners I don't want to feel like I need a degree in mechanical engineering before using them. I want to be able to separate my hair into sections, switch them on and do my thing. With Yogi, what I have is no fuss, no faff and a product which more than gives those well-known brands a real run for their money.
The second product out of my box is the Yogi Smart TouchX Styler (£59.95 here) and again this uses the same Touch X™ Unique patented technology, delivering unrivalled performance developed by leading scientific engineers.
This Smart Style is described as being a 10 in 1 multi-featured, heated styling tool and it is said that the Heated Yogi Styler will:
- Volumize
- Wave
- Lift
- Flick
- Twist,
- Curl
- Shape
- Style
- De-Frizz
- Smooth
Impressively this brush heats up from 120 to 200 degrees using Tourmaline/Ionic technology and is suitable for all hair types, so whether you have shorter hair like me or longer hair, it is suitable for us all. Again, a product which is easy to use and one which features a swivel cord, so there is no need to be dragging the cord. Lightweight to hold, the brush also features a specially designed curved back and the bristles are micro sensitive so they don't scrape the scalp or snag the hair, instead I find that it glides through my without any issue.
When I use this brush, I also ensure my hair is dry and then I use the styler as I would do any other brush and put it through my hair to ensure that I have some volume at the roots, my hair is de-frizzed and that it is smooth. What I love is how easy this is to use and it is perfect for use on those days when I don't want to straighten my hair all over again, a few brushes through with this Smart Syler and my hair looks as good as it does once it has been straightened.
Until a few months ago, Yogi Hair styling products had not been on my radar and the joy of blogging is that just sometimes you do come across some incredible products and this is one of those times. At prices which put high-end brands on notice that there are amazing products at the fraction they charge, if you get the chance, then I would give Yogi a try!
*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page here