It might not have escaped your notice that I am a bit of a fan of K-Beauty, it has just got me right now and it started with skincare and has moved on to makeup. Recently launched onto QVC is Julep, a brand who has me obsessed with THIS Cleansing stick. Whilst I am still just writing a few posts on the rest of the skincare I have been lucky enough to try from Julep, I am today switching to makeup.
For the last few months I have been incredibly lucky to have 7 lip products to try from the It's Whipped and the It's Balm range. The It's Whipped range was born after some extensive market research with Julep fans (known as Mavens) who help develop and shape the concept from the applicator to the shades and even the name itself. It's Whipped is described as being "A weightless matte lip colour that lasts all day and never feels dry" and what Julep have managed to create is a hydrating liquid lipstick that dries down matte whilst at the same time, being comfortable on the lips. Julep promise that It's Whipped will give a vibrant, lasting colour that smooths the appearance of the lips and it does so thank to the use of a blend of light-diffusing pigments and formula also contains Julep's exclusive Power Cell Complex, a blend of powerful plant oils and extracts to soothe, repair, and nourish.
The packaging is nice and weighty with a metallic lid and I love the bulkiness to the tube, it makes it easy to find in your makeup bag because I certainly have nothing similar in there. However, nice packaging aside, for me what makes this product amazing is the applicator, it is almost like an hourglass shape which almost hugs your lips as you apply the product and it always manages to have just the right amount of product loaded on for the application. I should also add that I absolutely love the formula too, it is lightweight and definitely has a mousse like texture to it and on the lips it is nourishing and I like how the colour sits once it has dried down.
There shades I have the nudes which are called Bisou which is a Modern Mauve and Ooh la la which is a Sepia Taupe Matte plus the pinks which are called Pillow Talk which is a Victorian Pink Matte and Amore which is a Vivid Rose Matte. They are currently on QVC and they retail for £24 for a duo pack. The swatches above show Pillow Talk, Ooh La La, Amore and Bisou from left to right,
Then we have It's Balm which is described as being "A full-coverage lip crayon with extra-finely milled pigments provide full coverage with a semi-gloss finish". I love a good lip crayon, they are easy to use, easy to carry and don't ever seem to make as much mess rolling around my bag as lipsticks do. It's Balm has a really hydrating feel to it and I like that that the formula glides onto the lips with no dragging and because it is enriched with sunflower butter and vitamin E as well as and nourishing botanical extracts.
Then we have It's Balm which is described as being "A full-coverage lip crayon with extra-finely milled pigments provide full coverage with a semi-gloss finish". I love a good lip crayon, they are easy to use, easy to carry and don't ever seem to make as much mess rolling around my bag as lipsticks do. It's Balm has a really hydrating feel to it and I like that that the formula glides onto the lips with no dragging and because it is enriched with sunflower butter and vitamin E as well as and nourishing botanical extracts.
Packaged inside a gun metal case, each crayon applies really smoothly and I really like that the white centre that you can see within the colour is referred to as the super-hydrating treatment core which is where you will find those nourishing ingredients. Texture wise, it definitely has that lip balm feel to it and whilst it isn't as pigmented as It's Whipped, what you do get is a slight colour pay off. I have three of the shades available which are Blossom Pink which is a Cool Rose Crème, Vintage Mauve Crème which is a Muted Mauve Crème and finally Nectar Pink Crème which is a Peach Coral Crème and all three shades are incredibly wearable. These crayons are yet to be available here in the UK but over the water in the States they are sold for $20 each.
Overall, I am really impressed with both of these offerings from Julep. I really like It's Whipped and think the shades available are stunning and I like how even when they have dried down, my lips don't feel as though I have dipped them into cement. It's Balm offers something different altogether and I like that there is a product that looks after my lips as well as giving them a hint of colour.
Have you tried anything from Julep?