Owning a mobile salon is about low cost and flexibility. It offers you a great number of advantages over your bricks and mortar counterparts. When trying to develop a new mobile business it is important not to forget your foundations. The success of your business depends on your ability to maintain relationships, and break into the lifetime value of individual customers.
If you are able to build up a loyal group of people who are able to recommend you to their friends, family, and beyond, you have the makings of a successful business. When it comes to taking your mobile salon to the next level, here are five critical areas to consider.
Location
A great salon location (But since you’ll
likely be travelling, you’ll need license. Check out Gov.uk license finder to learn
about the legalities). Seek external help if unsure as failing to get the right
license could mean losing your business before you’ve even started. You’ll also
need to study your health and safety responsibilities to be on the right side
of the law.
Personality
Are you suited to running a mobile salon
business? As much as the business is around the skill of cutting hair, being an
independent hairdresser comes down to treating your clients well. Learn to
appreciate them as people and listen to them. Having a client base that likesand trusts you will lead to sustained success.
Financial astuteness
The end goal of any business is
profitability and sustainability. This relies heavily on financial prudence.
You should be able to distinguish business and personal funds. You should also
be able to differentiate between operating capital and profit. There are plenty
of onlineguides designed to help explain how to maintain accounts so you can keep on
top of the money side of things. Take advantage of them all.
Leadership
As your business grows, you may need
helping hands. Leadership skills will be required to ensure a smoothly
functioning group. Know how to manage and leadpeople and watch your business grow.
Insurance
There are huge benefits, but let’s look at the risks of not insuring. Nobody wants to be dragged before the judge; it’s a waste of money and time. So before you put your beauty shop on the road, you should consider getting beauty salon insurance for these scenarios for which you may be sued.
- Your client’s SUV’s windscreen is smashed by your advertising sign outside your shop when Hurricane Katie decides to travel.
- A client sustains an allergic reaction after getting her eyebrows threaded and tinted at your salon.
- A staff discovers with crude shock that her once glowing skin is marred by work-related dermatitis due to the treatments she’s been carrying out at your salon.
- Fire breaks out and you lose valuable equipment. You wouldn’t care to know after the fire has been put out that the cause was a used towel, which wasn’t properly washed.
Mastering your marketing strategies is important and market experts recommend moving it online or to social media. This is in conjunction with any other offline marketing strategies you have in place.
By properly getting the foundation sorted, your mobile salon business will have a higher chance of success. The most important part to remember is maintaining the relationships of your customers. They are the lifeblood of your business and their satisfaction and loyalty will make the difference between success and failure.