October is Breast Cancer Awareness Month and I am sure most, if not all of us, will know someone or know of someone with it, has had it or has sadly passed away from what is a truly horrendous disease. I have known, in my lifetime, 4 people who have had it, two of them are still alive and they still fight it.
*this post contains PR samples unless indicated otherwise
Not Another Bunch of Flowers is an online web shop set up by Anikka Burton to help friends and family of poorly people make thoughtful gift choices for their loved ones. Anikka herself was diagnosed with breast cancer in 2011 aged 33, and has had the full works of chemotherapy, targeted therapy, radiotherapy, hormonal therapy and 5 operations to date. When she was first diagnosed, Anikka’s friends, family and colleagues sent so many bunches of flowers that she ran out of vases, jugs, pint glasses... until she was putting them in saucepans and anything else that would hold water! From here, Not Another Bunch Of Flowers was born.
The first thing we do as humans when someone is unwell is reach for the phone, internet or shop for some flowers. Flowers, which are bright and beautiful instantly make people feel cheery and much better but, having friends with breast cancer, flowers are a lovely gesture, but sometimes there are other things that can also make the difference and this is why Not Another Bunch Of Flowers is such a great idea.
I know from experience that doing the simple things in life like the shopping, buying ice cubes and even doing the ironing or walking the dog were as much appreciated as the flowers but I also get that buying something other than flowers is sometimes a bit of an alien thought process. So buying an alternative present can be a difficult choice and this is where Not Another Bunch Of Flowers helps shoppers pick out the right practical gifts for those going through chemo, such as eye masks, button front pyjamas, beanies, and all sorts of bits and bobs you would never have thought of if you hadn’t been through it yourself.
Not Another Bunch of Flowers is generally known for supplying gifts for cancer patients – due to Anikka’s personal story and the resulting PR. However, Not Another Bunch Of Flowers also sells general get well gifts, hospital gifts and gifts for mums-to-be and new mums.
*this post contains PR samples unless indicated otherwise