P.A.M or Precious About Makeup (Formally known as M.A.P) is a professional makeup store located in West Central London that will celebrate it's 20th birthday this year! I have to hold my hands up and say that I had not come across the brand until recently, but I am very glad to have been introduced.
PAM (Precious About Makeup) was established by makeup artists for makeup artists, in 1996. PAM founders, Kate and Jan, are professional makeup artists, who still work in the field which keeps them up-to-date with the latest tips, tricks and products among other things and you can read more about their story here.
It was established by makeup artists for makeup artists and stocks an impressive selection of makeup brands including:
- Beauty Blender,
- Ben Nye,
- Japonesque
- Kryolan,
- Makeup Forever,
- MUD,
- Sigma
- Z-Palette,
- Zuca.
MUD Mai Tai Lipstick £15.50
MUD Blush - Glow £17.95
Make Up Forever Aqua Matic £9.60
This is my first contact with MUD and as lipsticks go, this is one I initially thought I would really dislike, but infact I was very wrong and it is a shade I love. Designed similarly to MAC lipsticks with the bullet design, this lipstick is shade Mai Tai which is described as being a deep reddish-pink color lipstick with a muted blue undertone.
The formula is also really lovely, it glides onto the lips with minimal effort and stays in place for a good 5 hours before you need to touch up.
Again, this was my first time using a MUD blusher and this one reminds me of NARS Orgasm, even the texture is incredibly similar with how smooth it is.
Described as being a sheer peach cheek color with a subtle golden shimmer it is absolutely stunning and an easy shade to wear.
Described as being a sheer peach cheek color with a subtle golden shimmer it is absolutely stunning and an easy shade to wear.
Make Up Forever Aqua Matic £9.60
I am a big fan of Make Up Forever and this is my first contact with Aqua Matic. Aqua Matic is a waterproof and smudgeproof eye shadow that comes in an automatic retractable pencil. It has an integrated sharpener in the tip so the pencil is always sharpened.
Aqua Matic S-60 is described as a satiny warm brown with warm undertones and it has a satin-matte finish. It is easy to use and blends incredibly smoothly until it sets, which takes about a minute and once it has set, this crayon has amazing staying power, nothing budges it and nor does it fade or crease and it is of course waterproof. If it isn't quite the shade you would usually use as an eyeshadow, it works just as well as eyeliner.
Aqua Matic S-60 is described as a satiny warm brown with warm undertones and it has a satin-matte finish. It is easy to use and blends incredibly smoothly until it sets, which takes about a minute and once it has set, this crayon has amazing staying power, nothing budges it and nor does it fade or crease and it is of course waterproof. If it isn't quite the shade you would usually use as an eyeshadow, it works just as well as eyeliner.
The prices of the products from P.A.M are incredible and there are some amazing savings to be had, whether you shop online or go to the actual store. Whether you are a beauty blogger, professional Make Up Artist or even obsessed with make up and tools, then P.A.M will have something for you at an amazing price.
Have you shopped with P.A.M yet?