If you want high-performance eye makeup that combines rich pigment, blendability and professional tools, Ayu Cosmetics is a brand worth knowing.
Created by professional makeup artist Suzie O’Neill, Ayu Cosmetics has built a strong reputation for easy-to-use products that enhance natural features while delivering reliable, long-lasting results. The brand focuses on wearable glamour, inclusive shades and vegan-friendly formulas.
About Ayu Cosmetics
Ayu Cosmetics is an Irish beauty brand developed from real makeup artist experience. The range is designed for both everyday users and professionals, with a focus on flattering tones, smooth textures and dependable performance. Products are created to be user-friendly while still delivering a polished finish. Many of the formulas are vegan friendly, and the brand is known for strong customer loyalty and repeat purchases.
Ayu Glamour Eyes Shadow Palette Review
The Ayu Glamour Eyes Shadow Palette is a curated eye palette designed to create both soft daytime looks and deeper evening styles, and if like me you are a fan of the
nude palettes, then this is ticking those boxes. It features a mix of sheen and matte finishes that work together to add dimension, highlight and definition to the eyes.
The texture of the shadows is smooth and blendable, allowing colour to be built gradually without patchiness. The balance of lighter and deeper tones makes the palette versatile enough to use on its own or alongside other neutral shadows.
Shade Breakdown
- Soft Cream Sheen - A light highlighting shade ideal for the brow bone and inner corners of the eyes. It brightens the eye area and lifts finished looks.
- Soft Pink Pearl Sheen - A gentle pink shimmer that works beautifully across the lid. It adds freshness and light without overpowering the look.
- Cool Brown Sheen - A mid-tone brown with a soft sheen finish. Perfect for the crease or outer corner to create depth and shape.
- Golden Olive Green Sheen - A standout shade in the palette. This golden olive tone adds richness and drama and works especially well for smoky or evening eye looks.
- Deep Brown Matte - A strong matte brown used for definition. Ideal for deepening the crease, intensifying the outer corner or using along the lash line as a soft liner.
Such a lovely, blendable easy to use palette and on its own it
costs just £25
Ayu It’s All in the Eyes Brush Set
The It’s All in the Eyes Brush Set is designed to give you every essential tool needed for eye makeup application.
The brushes use synthetic, vegan-friendly fibres and are shaped for precision and blending. Each brush has a specific role that helps improve control and finish.
Each Brush Explained
- Blender Brush - A fluffy blending brush used to soften edges and diffuse colour in the crease. It is perfect for transition shades and for creating seamless gradients between colours.
- Pro Blender Brush - A slightly more tapered and denser blending brush. This one is useful when you want more control and stronger colour placement while still achieving a smooth blend.
- Flat Shadow Brush - A firm, flat brush designed to pack shadow onto the eyelid. Best for shimmer and metallic shades, helping maximise colour payoff and reduce fallout.
- Angle Liner Brush - A slim angled brush for precise liner work and brow definition. It works with powders, creams and gels to create sharp or soft lines.
- Pencil Brush - A small, pointed brush for detail work. Ideal for smudging shadow along the lash line, defining the outer corner or adding depth to smaller areas of the eye.
This is a great brush set, it has everything you need to work with the palette and even if you're not using this palette, ive found they work well with other products. As a set, this one is
priced at £32
Using the Palette and Brush Set Together
Pairing the Glamour Eyes Shadow Palette with the It’s All in the Eyes Brush Set creates a complete eye makeup system. You have highlight, lid, crease and definition shades supported by brushes designed for packing, blending and detailing.
This combination makes it easier to achieve:
- Smoothly blended crease work
- Strong lid colour payoff
- Precise lash line definition
- Soft or dramatic smoky effects
- Balanced day to night eye looks
Final Verdict
Ayu Cosmetics delivers professional quality with user-friendly design. The Glamour Eyes Shadow Palette offers a versatile mix of sheen and matte shades that suit many eye colours and skin tones, while the It’s All in the Eyes Brush Set provides the essential tools needed for accurate, polished application.
For anyone building a reliable eye makeup kit, this palette and brush set pairing is a strong choice for blendability, performance and creative flexibility and right now, you can purchase both as a bundle for
just £45 which is a great saving!
*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.
